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Using SFMOMA archives as a source for content, select a past exhibition.

Create a microsite showcasing the work in that exhibition.


Determine the tone and focus of your selection. How can you make a website that highlights the information (location, date, time, descriptions, metadata, etc) about this exhibition while showcasing the content in an engaging way? How can you explore different ways of showing the tone? Should it be legible? Formal? Ambient? Obtuse?

Consider the ideal viewing conditions for your site. Are you literally representing the in-person experience online as in the case of 404 Error: The Object is Not Online? Are you meant to view your exhibition within the space on your phone like Minneapolis Sculpture Garden? Consider augmenting your website with a physical display – are their objects meant to be viewed IRL along with your website? Can you print your website out? Does your website supplement visiting the SFMOMA in person and react to movement, time, and place?


  • Showcases at least 3 artworks from a previous SFMOMA exhibition
  • Features descriptive text contextualizing the show and website
  • Challenges notions of digital and physical space and/or materiality and immateriality
  • A desktop and mobile version of your website (work when it's the biggest and smallest you can make your browser window)

Past Examples



Week 1
    Thursday Nov 1
        P2 Assigned
Week 2
    Tuesday Nov 6
        Wireframes Due
    Thursday Nov 8
Week 3
    Tuesday Nov 13
        Visual Design Due
    Thursday Nov 15

Week 4
    Tuesday Nov 20
        25% Buildout Review
    Thursday Nov 22

Week 5
    Tuesday Nov 27
    75% Buildout Review
    Thursday Nov 29
Week 6
    Tuesday Dec 4
    Thursday Dec 6
        Final Due


Week 1: Wireframes

Due Tuesday, November 6

Research SFMOMA's past exhibitions and select two separate exhibitions. For each exhibition, develop one website concept. Produce a wireframe/sketch of each direction, beginning with the home page and one detail page.

Week 2: Visual Design

Due Tuesday, November 13

For the selected concept, present a visual design sketch of at least three pages/states. Pretend these are screenshots of your website. If I click through your design sketches, will I understand how this website exists online?

Week 3: 25% Buildout Review

Due Tuesday, November 20

Your initial site should be online. We will spend the next week focusing on coding the larger framework of your site. The design sketch phase is quick in order create the visual language of the site. Be prepared to modify the design and experiment in code.

Week 4: 75% Buildout Review

Tuesday, November 27

Your site should be functioning as intended. The next week should be spent fine-tuning details and content.

Week 5: Final

Thursday, December 6

Present a final exhibition microsite.